This is a brief email marketing guide to help you with the most frequent questions people ask about this field of activities.

1. What number of email addresses should my mailing list contain?

   The number is unlimited. The more the better. The most important thing is that your mailing list should be well-organized and permission-based, especially if you offer different products and your email list is numerous.

2. How can I segment my email list and what categories should I apply?

   The option of segmentation is included in the specific software, i.e. Atomic List Manager has the option to split and merge mailing lists using some common-sense filters such as excluding invalid email addresses or suspicious ones plus operate not only addresses but other data parameters such as names, age, and occupation if available.

3. What subject lines should I use to attract new subscribers?

   The subject lines in your letters should be brief, informative and say exactly what you offer. More information you can find in the article Best subject lines in emails.

4. Should I use images and animations in HTML newsletters?

   You may use images but don’t abuse doing it. Your letter shouldn’t weigh too much, besides, the recipient may set his email client not to show pictures. As for animation, you should use only GIF, as it doesn’t require additional drivers and software to be shown. Use no Flash or other applications, because they may be blocked by ISP.

5. Should I sign up my letters? Should I type my name and physical address?

   Yes, you should. When the recipient knows you’re a real person with real name, or a company with real physical office with its address, he/she will likely begin trusting your words. Give them something material!

6. What software is it better to use?

   Of course you should use special mass email marketing software. It should be easy to set up, user-friendly, handy, and easy to control and have all necessary functions you need. You can find more information on what to pay attention when choosing appropriate software in our ‘What is mass email software?’ article.
   The best advice will be to use Atom Park mass email software because of its multifunctionality, user-friendly interface and ease in control.

7. Won’t I be punished for spam?

   No, if you’re not a spammer.
   Seriously, you won’t be punished, if your mailing list contains only legitimate opt-in clients. You must be sure for every address that its owner has subscribed to receive email from you. Besides, don’t send letters too much often, it may be recognized as spam and banned.

8. What is the average open rate for email marketing?
   The average open rate for permission based email marketing is 27.5%.