Ways to Build Direct Marketing Email List

Every email marketer knows that well-targeted and permission-based opt in email list is a key to success in email marketing campaign.

Here you can read some useful recommendations on how to build permission-based mailing list.

Firstly, the process begins with collecting email addresses. You have to go to the internet and search for contact information of people that may be interested in what you can offer them. To build an email list you can visit sites with the similar thematic and maybe find there some contact information about potential customers.

Besides, such information is being traded. Large numbers of email addresses sorted by categories are being sold in internet as well as on CD’s. So you can buy such lists and it seems that your list is ready.

But it’s not so easy. Nobody can prove the freshness and validity of these email lists. So you should check their validity. For these purposes some special software was developed. I.e., our Atomic Email Verifier is one of the most advanced and handy software for email addresses validation.

But you also must have the receivers subscribed to your newsletters. There are several methods to attract possible customers which have been described in “How to make a successful newsletter” article. Reminding it, one can say that main principles are:

• Quality content;
• Links inviting to get more interesting information;
• Medium quantity of advertising;
• Easy access to “subscribe” and “unsubscribe” function;
• Not too much text in the letter.

Besides, the subscription blank must be rather small and easy to fill. Use no needless questions, only the things of most importance.

You are recommended to use double opt in option so that you could be completely sure in subscriber’s wish to subscribe your newsletters. And below you can see a list of ways to increase your direct marketing email list.

How to Increase Your Email List Online

1. You should optimize your website form in order to attract new customers. Such form should be placed not only on your homepage, but on other pages of the site.
2. You can offer your customer to opt-in while requesting customer’s email address to check out process for order and shipping confirmations.
3. Try using PPC program. It will likely bring new visitors to your site. Your traffic will increase, and the number of potential customers will grow.
4. Try SEO (search engine optimization). Though it takes long-time, but brings certain effect to your site promotion and ranking positions in search engines result pages.
5. “Tell your friend” option can also add definite number of new subscribers. The quantity of such subscribers won’t be numerous but it’s also another useful feature you can use.

How to Increase Your Email List Offline

Apart from online methods of gathering email addresses there are several ways to do it offline. Here are the most popular ones:

• Trade shows. This is a good way to create not only your B2C email marketing list, but also B2B email marketing list. But do remember that holding you a personal card doesn’t necessary mean the person wants to opt-in. Considering such situation you should call or email to ask if that person wants to sign-in.
• Use direct mail and catalogs.
• Asking customers and prospects if they’d like to get newsletters or promotional materials from you.
• Send postcards to customers encouraging them to subscribe to your email.
• Promote your emailing in presentations and handouts.

With well-organized and valid built email list your mass email campaign will receive much more outcome and your business will develop much faster.