So, what is mass email marketing software we’ve heard so much about?

What software will suit your mass emailing campaign and will be able to do what you want?

What are the main features you should pay attention to when deciding what kind of software to choose?

Such questions are often asked by email marketers because of large amount of different software developed for mass email. And here is a brief guide for you to be informed about features most important for proper mass mailing.

First of all let us think about what functions mass email marketing software must have.

• Mass mail sending;
• Mailing list managing;
• Email addresses extracting;
• Email addresses verifying.

There are different programs for each of these purposes. So we can say that there are mass mail senders, mailing list managers, email extractors, and email verifiers.

And besides, all these programs should ‘communicate’ with each other. All the processes included in email marketing are closely connected and the result of each process must be exported and imported to the next program for the next process.

For example, to make a mailing list you extract email addresses from various resources and databases with the help of Atomic Email Extractor. Then the addresses you’ve got must be checked on validity by means of Atomic Mail Verifier. Then addresses that match your aims must be put into your mailing list. And you should manage your mailing list with the help of Atomic List Manager.

And at last, you are going to send your mass mail newsletters to each category of subscribers. What do you need for this? Yes, you’re right; you need mass mail sending software, such as Atomic Mail Sender.

During the whole process the results of your work with mass emailer software can be copied to clipboard, quickly imported into another application without any bugs or errors. Then the results can be saved in different formats or imported to MS Office applications. As you can see, Atomic mass email software allows all of these features, that is why it’s recommended to use it.

This example allows us to understand the necessity of integration between these programs and the ability to control all the processes from a single application. So what to put attention to first?

Tip 1. All the programs from the pack of your mass email marketing software must be integrated with each other!

Then, of course it’s important to use software that requires quite few machine resources. It’s nothing to talk about here. So,

Tip 2. Your mass emailing software must work quickly and require few machine resources.

Then, your mass email sending software must have ‘subscribe’ and ‘unsubscribe’ (opt in/opt out) features. It’s very important if your want your business to be really legitimate and profitable. According to CAN-SPAM Act of 2003, each mass email must have: a legitimate header, a valid “From” address, a straightforward “Subject” line, an unsubscribe/opt-out link and/or instructions and a physical address. It also requires that all unsubscribes are processed within ten days of receipt.  

Tip 3. Your mass email sender software must have opt in and opt out features.

As for software for managing your mailing list, it must have several necessary features.

Of course it’s an ability to categorize and personalize your mailing list. It will save you a lot of time and exclude the possibility of such mistakes as sending letters with wrong recipient name or wrong product proposition. As it was said before, it would be much better if you categorize your recipients by geographical location, customer behavior, age, gender and so on, according to what you are able to offer them.

Tip 4. Your mailing list manager must have the feature of categorizing, splitting and merging your email list.

These are main features you should pay your attention to. You can get lots of information in product reviews on different resources, but it’s useful for you to follow our advices.